A shampoo is typically a hair care product which can be available in a range of cream or liquid preparations of soap utilized to clean the scalp and hairs. It is used by applying it directly to the wet hair, then massaging the liquid or cream based into the hairs and lastly rinsing it out. Nowadays, a shampoo is followed by the application of hair conditioner. Shampoos have become a vital part of the everyday personal care. The overall market of shampoos is projected for a steady because of growing incidences of disorders associated with the hairs for example dryness of hair, oily hair, hair fall, dandruff, itchiness and several others. The expansion of shampoo market is also kept up by growing environmental pollution, increasing urbanization as well as altering lifestyles.
Nowadays, consumers are actively conscious and attentive towards their hygiene and personal care and are willing to spend money so as to maintain their personal care. Additionally, easy accessibility of a choice of shampoos via different modes of distribution channels is, in addition, helping in the market growth.
The worldwide shampoo market is estimated to reach a market value of nearly US$ 31,900 Million by 2022 end, registering a moderate CAGR of 4.0% throughout the projection period of 2017-2022.
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Market segmentation by product type
The worldwide market is segmented into herbal shampoo, cosmetic shampoo, dry shampoo and others. The herbal shampoo division will be accounting for a valuation of about US$ 11,200 Million by 2022. The cosmetic shampoo, on the other hand, is estimated to account for nearly US$ 13,500 Million by 2022.
Market Segmentation by Price
The overall market is segmented on the basis of premium, mid and economy. The economy category is expected to reach a valuation of around US$ 17,200 Million by 2022. The mid-price category will be accounting for nearly US$ 9,100 Million in the year 2017 and is likely to gain in the coming years.
Market Segmentation by Demographic
Based on Demographic, the market is categorized in between women, men and kids. The men’s segment will be accounting for a value close to US$ 12,100 Million in 2022.
Market Segmentation by Distribution Channels
The distribution channels include convenience store, supermarket/hypermarket, specialty store, online and drug store. The supermarket/hypermarket distribution channel division is projected to exhibit a CAGR of about 4% during 2017-2022.
Market Segmentation by Region
The overall market is analyzed across six key regions, namely, North America, Latin America, Europe, Japan, Asia Pacific excluding Japan and Middle East and Africa. Among other regions, APEJ is expected to dominate the overall market, and the status quo is likely to remain unchanged by the end of the projected period.
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Key Market Players
The prominent players in the overall market for shampoo includes
- Henkel AG & Co. KGaA
- The Unilever Group
- L’Oreal SA
- The Procter and Gamble Company
- Kao Corporation
- The Detox Market Inc.
- Kimberly Clark Corporation
- Amway Corporation
- Beiersdorf AG
- Church & Dwight Co., Inc
- Shiseido Company Limited