SEO or Search Engine optimization is a method which assists the search engines to rank and look for appropriate websites. If the technique is used correctly it can help in improving ranking of your website. It does its job by closely monitoring the demand and requirements of audience, their popular searches and which search engine do they prefer to use. Their ultimate goal is to improve the visibility and ranking of a website.
On the other hand Content Marketing is the marketing of reliable, original, relevant and unique content to market products, services and brands. Producing quality content is the root or the basis of internet marketing where the main objective is to keep the customer inclined to the website by creating good relationship with them which in turn will bring profit to the company.
Difference between SEO and Content Marketing:
The major difference between SEO and Content Marketing is their vision. SEO is fully technical so it has a narrow vision while content marketing is not technical so its vision is broad.
Secondly SEO strictly follows the guidelines and principals of search engine it mainly focuses on keywords which can divert traffic towards the website. In short we can say SEO satisfy the requirement and needs of a search engine while content marketing focus on informing and satisfying the audience.
Relationship between SEO approach and Content Marketing:
Both SEO and Content Marketing are closely related to one another and both of them work together to bring a high ranking to a website and success to the business.
Let see how the two are related to one another:
- SEO requires Content and Content Marketing produces Content:
SEO gives the requirement but content marketing is required to achieve those requirements and provide a higher ranking to the website. It helps in practical implication of Search Engine Optimization. For example SEO wants the content but it cannot produce content informs of keywords instead it needs Content Marketing develops that content in a relevant and informative manner thus making both SEO and Content marketing related to each other.
- Content marketing requires Keywords and SEO produces relevant keywords:
The main component of SEO is Keywords but we cannot produce a good content with just keywords stuffed everywhere we need content marketing to produce good quality, relevant and unique content along with keywords which will help in improving the ranking of the website. A good content will be identified by the search engines which will display your content to the audience thus increasing its demand. So in this case Content marketing is dependent on the Keywords produced by Search Engine Optimization.
- SEO requires Link backs and Content Marketing provides Link Back:
Search Engine optimization helps in producing good quality and relevant links to website while content marketing on the other hand is the best method to incline the inbound links from the viewers. The best method of creating a link is by producing an unbeatable and an exceptional content letting the human audience link back to it.
- SEO Demands technical optimization while Content marketing requires more user experience:
SEO is just more than relevant keywords it is about using appropriate tags, creating Meta data and producing planned sitemap. These help in improving your content and making it more understandable for the users.
The site map is require to attract the reader directly to your page, the tags and Meta data helps reader in reaching to your content accurately making both SEO and Content Marketing related to one another.
- SEO Requires continuous Output while Content Marketing requires Consistency:
Search engine optimization is all about producing new content continuously which helps to boost its visibility to targeted audience while content marketing requires this continuous output from SEO thus making them both linked with each other.
These points prove that both SEO and Content Marketing are different from one another but they cannot function without each other thus making them Co related with one another. The Search engine optimization cannot work without content marketing and content marketing cannot work without Search engine optimization. The two are deeply connected or linked with each other as no content is worth reading without the efforts from Search Engine Optimization. Some people phrase that Content is the Big King but this content is useless and unreadable without appropriate Search Engine Optimization techniques.
Author Bio: This article is written by Dave Harry, he is a known article writer working for Assignment help uk . He completed his Masters in Software Engineering from Western Michigan University, Michigan.