Programmatic display is fast catching up across the globe owing to the ease in buying and selling ad inventory using technology in an automated fashion and the capability to facilitate scaled consumer targeting. In a new report titled ‘Programmatic Display Market: Global Industry Analysis 2012 – 2016 and Opportunity Assessment 2017 – 2027,’ Future Market Insights presents an overview and forecast of the global programmatic display market for a 10 year period and provides strategic recommendations to key players operating in this market.
Future Market Insights’ recommendations
Providers of programmatic display will do well to focus on business expansion in India, Latin American countries such as Mexico, and countries in the MEA, as the governments of these countries are taking good initiatives pertaining to digitisation. A widespread adoption of mobile phones across these regions is another factor that should motivate providers to consider these markets for business growth. Future Market Insights predicts the global programmatic display market to witness high demand during the forecast period owing to an increasing demand for private marketplaces. Established players as well as entrants to the market should focus on the private marketplace transaction mode segment, owing to the high potential in this segment in the near future.
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Global Market Forecast
The global programmatic display market is slated for high revenue growth during the 10 year period 2017 – 2027. From a market value of about US$ 15 Bn in 2016, the market will grow to an exponential US$ 455 Bn by the end of 2027, recording a highly impressive CAGR of 35.5%. A rapid proliferation of smart phones has led to an increasing usage of mobile and social medial platforms and given rise to the trend of mobile video viewing. This is anticipated to spur global market growth during the forecast period.
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Global Programmatic Display Market: Segmental Forecast
The global programmatic display market is segmented on the basis of transaction mode into real time bidding, private marketplace, and automated guaranteed; and on the basis of ad format into desktop display, desktop video, mobile display, and mobile video. The regions covered in this report include the key geographies of North America, Latin America, Eastern Europe, Western Europe, APEJ, Japan, and MEA.
- By transaction mode, private marketplaces will continue to dominate the global programmatic display market, registering 49.7% CAGR during the forecast period. The automated guaranteed segment will follow second at 49.1% growth. However, the real time bidding segment will remain the most attractive segment in the global programmatic display market
- In terms of ad format, mobile video will continue to show sustained growth on the higher side throughout the forecast period. This segment will lead in terms of CAGR, recording 46.1% growth during the period 2017 – 2027. The online video segment is estimated to register high Y-o-Y growth rates throughout the period of forecast
- The regional market in North America will increase 6.9X between 2017 and 2027 in terms of value and witness a growth rate of 32.7% from 2017–2027. North America is also projected to be the most attractive regional market in the global programmatic display market
The report profiles the top companies operating in the global programmatic display market including AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited (BidSwitch), Between Digital, Fluct, Adform, The Trade Desk, Turn Inc., Beeswax, Connexity, Inc., Centro, Inc., RadiumOne, Inc. Leading market players are adopting key strategies such as new product launches, strategic partnerships with other players, and acquisitions to retain their market share and expand global presence.