There has been tremendous demand for halal food products in the recent past years due to diverse tastes and interests of Muslim population residing across the globe. However, with this comes the religious beliefs of Muslims and requirement to certify these products as per Islamic laws. Halal is an Arabic term meaning “lawful “ and halal food products must adhere the standards and any food or beverages products meeting Muslim standards are considered as halal. Halal certified food products include, halal foie gras, spring rolls, chicken nuggets, ravioli, lasagna, pizza, and baby food.
A common example of non halal food product is pork. With continuous rise in the global population demand for convenience food is also increasing at a rapid pace. Rising living standards, improved lifestyle and increasing disposable incomes across the globe are the key factors which are accelerating the global halal food market in the near future. The global halal food market is expected to witness considerable growth in the near future attributable to growing demand for food supplements as a result of increasing number of population with malnutrition.
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Halal Food Market Segmentation:
The global halal food market is segmented by product type, by sales channels and by region. By product type the global halal food market is segmented into, cereal based food products, fruits and vegetables, milk and dairy products and meat, poultry and seafood products. The cereal based food products covers, rice, pastas and all other grains which are halal certified. The fruits and vegetable segment can be further sub-segmented into, canned fruits and vegetables, frozen fruits and vegetable products, raw fruits and vegetables products and others. Halal food products are prepared as per Islamic laws and are free of any pork products, alcohol and other ingredients which is creating immense demand for such products across the globe. Furthermore, the milk and dairy products segment is sub-segmented into, cheese, yogurt, ice-cream and desserts, and other segments. All these products are made with bacterial cultures but without animal rennet. By sales channel the global halal food products market is segmented into, supermarkets and hypermarkets, convenience stores, specialty stores, e-Commerce and other retail formats.
Halal Food Market Regional Outlook:
On the basis of region the global Halal Food market is segmented into, North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan and Middle East and Africa. North America and Western Europe are expected to account for significant revenue shares in the global halal food market over the forecast period mainly attributed to changing lifestyle, increasing demand for value added food products and increasing purchasing power of consumers who live in North America region such as the US, and in Europe region. The global halal food market across these regions is also expected to rise due to increasing per capita expenditure on food products and increasing number of Muslim population. The demand for halal food products is high across the Islamic countries such as, Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain, Oman, and Qatar due to religious norms which is expected to result in significant revenue generation across the Middle East and African region.
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Halal Food Market Drivers and Trends
The global halal food market growth is mainly attributable to rapidly increasing Muslim population who demand for a global halal certification of food products. The global halal food market is expected to witness significant growth across Russian and China market. The growth of halal food across these countries is mainly attributed to rapidly increasing meat products consuming population. To cite an example, in 2011, in Russia, 65,000 tons of halal meat was produced. Increasing efforts by organizations to raise awareness with respect to the market growth of halal industry through events and trade fairs is also expected to contribute towards market growth of halal foods in the near future. Establishment of halal food standard in china will further propel the halal food market across the Asia pacific region over the forecast period. The global halal food market is impacted due to low purchasing power of Muslim population, especially those belonging to countries including, Sub-Saharan countries and Asia countries such as Indonesia, India, and Pakistan. The market for halal food is also impacted due to unavailability of any specific halal standards and the lack of unified regulation across the MEA.